The Maison was pleased to present its collections for the first time in Milan, on the occasion of the Fuorisalone.
And it was in a resolutely modern location that the brand took up residence, right in the centre of the historic Brera district, at the heart of the event.
Like a link between the past and the future.
Inside this light-filled showcase, under the creative direction of Guillaume Hinfray, the brand wanted to convey, rather than grandeur, the softness of French art-de-vivre; atmospheres that flirt with the purity of the 1970s, the uninhibited Left Bank style, the optimistic modernism of Jacques Tati, the sincerity of family homes.
Our homes, our interiors, are evolving with us.
More than ever, they must reflect our many facets, adapt to our desires and welcome our impulses.
The result of a first collaboration with Pierre Gonalons, one of the rising stars of the French design and architecture, Serge revisits the chesterfield and pays tribute to the elegance and impertinence of the Paris left district of the 70s.